It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling.
They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. It can be life-changing, however, and there's no better machine to take the plunge with the Roll.
The Electra Townie 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Comes equipped with lights and fenders making it the perfect run-around-town bike.
